‘You didn’t?’ Oh, yes I did! I am usually never more than 30cm from my iPad – it is like my entire world in an Orla Kiely case. Except, that same iPad is now in a bag of dried rice in my airing cupboard. How did it happen? Easy, really: 1. Pile washing into [click here to read more]
Like much of Britain, I was dismayed to hear that Kraft (who bought Cadbury’s) have been rather ‘Krafty’ *groans* and changed the chocolate on Creme Eggs. No longer does thick dairy milk surround the sweet, gooey filling but cheap, thin chocolate that tastes as sugary as its filling.
I tweeted my alarm to Cadbury’s, Facebooked my torment and then, today, I decided that I really had no right to damn these new ovum without actually trying one. It took all of 5 seconds to persuade myself to buy one.
Ok, a box.
First up, it’s now a box of 5. Robbed of an egg before I’m even off the starting blocks.
Secondly, I mentally prepared myself to push aside my prejudice and judge it for what it is. Being an RS teacher, and having recently finished teaching The Good Samaritan, I urged my pupils to take heed and judge people by what’s on the inside, not on the outside or what label they have attached to them. So, I applied this wisdom to the new Creme Egg. I closed my eyes and bit off the top and…
…I am NOT happy. I’m not convinced the inside hasn’t been changed a bit too, but the chocolate is now a darker colour, thin and really sweet. The old chocolate was thick – sometimes it was an almighty effort to bite through it, especially if it was chilled. It was milky and cloying, which balanced the oozing, sugary filling and every mouthful was a mission of pleasure to complete.
The new egg lacks texture, taste and I would like to know who thought they could change a British institution and get away with it. No, that sounds a bit UKIP-y *shudders* but you know what I mean. Generations have grown up with the uniqueness of Creme Eggs and their limited annual release simply made them more desirable. It was a talking point, ‘Creme Eggs are back in the shops!” and mental notes were made to sneakily buy one next time you were in a shop or petrol station. They were a guilty secret to be scoffed (sometimes whole) and savoured.
Now, I realise that this is very much a ‘first world problem’ and in relation to the horrors of the news headlines, bastardising Creme Eggs is, perhaps, not such a big deal.
Except it is. Change it back, please, Kraft. Because there’s a significant part of the nation that won’t be buying them any more until you do.