Like much of Britain, I was dismayed to hear that Kraft (who bought Cadbury’s) have been rather ‘Krafty’ *groans* and changed the chocolate on Creme Eggs. No longer does thick dairy milk surround the sweet, gooey filling but cheap, thin chocolate that tastes as sugary as its filling.
I tweeted my alarm to Cadbury’s, Facebooked my torment and then, today, I decided that I really had no right to damn these new ovum without actually trying one. It took all of 5 seconds to persuade myself to buy one.
Ok, a box.
First up, it’s now a box of 5. Robbed of an egg before I’m even off the starting blocks.
Secondly, I mentally prepared myself to push aside my prejudice and judge it for what it is. Being an RS teacher, and having recently finished teaching The Good Samaritan, I urged my pupils to take heed and judge people by what’s on the inside, not on the outside or what label they have attached to them. So, I applied this wisdom to the new Creme Egg. I closed my eyes and bit off the top and…
…I am NOT happy. I’m not convinced the inside hasn’t been changed a bit too, but the chocolate is now a darker colour, thin and really sweet. The old chocolate was thick – sometimes it was an almighty effort to bite through it, especially if it was chilled. It was milky and cloying, which balanced the oozing, sugary filling and every mouthful was a mission of pleasure to complete.
The new egg lacks texture, taste and I would like to know who thought they could change a British institution and get away with it. No, that sounds a bit UKIP-y *shudders* but you know what I mean. Generations have grown up with the uniqueness of Creme Eggs and their limited annual release simply made them more desirable. It was a talking point, ‘Creme Eggs are back in the shops!” and mental notes were made to sneakily buy one next time you were in a shop or petrol station. They were a guilty secret to be scoffed (sometimes whole) and savoured.
Now, I realise that this is very much a ‘first world problem’ and in relation to the horrors of the news headlines, bastardising Creme Eggs is, perhaps, not such a big deal.
Except it is. Change it back, please, Kraft. Because there’s a significant part of the nation that won’t be buying them any more until you do.
7 Responses to “Cadbury’s Creme Eggs”
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I swear they were different last year, I even wrote to Kraft/Cadburys to find out but they said they were the same (pants on fire). On the plus side I’ll save myself a gazillion calories if they now taste as bad as they sound. Thank you for conducting this important research!
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Always happy to research chocolate-related crises!
You’ve inspired me! Inspired me to write a series of blog posts where I try things out I liked when I was a kid, in order to work out if they’re still good or just shit, so thank you for this.
Always happy to oblige ;-)
Yes, there are bigger problems in the world, but it has to be said that this is a travesty and Kraft are utter bastards for perpetrating this crime against snacks. Good on you for trying this cheap imitation so we don’t have to!
I am a martyr to the (chocolate) cause.
I may have conducted a little research that involved eating an entire box (now only 5 – sob) to test this theory and concluded that the chocolate shell is indeed different to last year. I will be buying no more Cream Eggs and have invested in numerous (large) tubs of Mini Eggs (nom nom nom) as my new Easter chocolatey snack of choice. Thank you for raising this important issue.
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